After returning from a Legatum Foundation visit to the Save Lives project in Ethiopia, one of the members of our travelling party was so affected by his experience that he decided to apply his skills and time towards helping this small NGO get its voice heard across the world. He quickly got in touch with Frehiwot Alebachew, the Project Director. "I work in branding and communications and it was clear that this is an area where I could put some of my skills to immediate use," he explains. One of the first things he did was to raise awareness about Save Lives. "They had no communication collaterals, so we began with a new logo and a few flyers to help get the word out". He then continued with brochures, which he distributed to corporates in Dubai as well as friends and family. He also built a website, which he currently manages, as well as Facebook and Twitter accounts.
For further information on Save Lives, please click here.